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  • Writer's pictureMarketing Intelliway

Using Artificial Intelligence to digitize and modernize your business

Updated: Apr 14, 2023

The use of Artificial Intelligence (AI) is becoming increasingly present in the business world. With the ability to predict, segment, improve security, reduce costs, and automate tasks, AI can bring many benefits to companies.

This article covers some of the main applications of AI, such as predicting customer behavior, voice and computer vision recognition, faster problem-solving, automated customer service, and future trends, such as the Metaverse and Self-Supervised Learning. Based on this information, companies can understand how to use AI to modernize their business and gain a competitive advantage in the market.

Accurate predictions

AI can be used to make highly accurate predictions based on data analysis and machine learning. This can help eliminate human errors and allow people to trust machines. AI can be used to predict who and when to buy, as well as to create personalized email and WhatsApp messages for each potential customer. Marketing professionals can also use AI to analyze behavior and find unexpected connections between different variables.

Segmentation for sales

AI can be used to qualify leads more quickly and effectively than humans, allowing sales representatives to close deals more quickly. Additionally, AI can make lead registration and update activities in the company's CRM an automated process with a very low error rate. AI can also be used to suggest cross-selling and upselling for each customer.


AI can be used to improve your business's security by detecting invasions, identifying spams and phishing, and assessing risks in general. Additionally, AI can help find patterns and solve problems with high precision and effectiveness. Machine learning can be applied to detect deep fake, network intrusion, and credit card data theft.

Cost savings in operational expenses

AI-powered voice and computer vision recognition technologies can significantly reduce errors and increase productivity. Automated customer service, for example, can reduce the need for human employees or allow them to focus on more strategic activities. This translates into lower costs and more opportunities for business growth.

Faster problem-solving

AI can quickly identify errors, and sensors can help prevent downtime or failures by detecting and correcting minor problems before they become major problems. This means that companies can operate more efficiently, with less downtime and faster problem resolution.

Increased processing power

AI algorithms can process large amounts of data more accurately and quickly than humans, allowing companies to automate manual and repetitive tasks. This provides more time for employees to focus on strategic tasks and the ability to extract valuable insights from data.

Increased security

Facial and voice recognition technologies provide greater security, with the ability to authenticate users and control access to sensitive data. Chatbots and conversational AI can handle customer questions and support, improving customer satisfaction and reducing the risk of data breaches.

Automated customer service

Chatbots are widely used in customer service, but conversational AI takes customer support to a new level. Conversational AI uses natural language processing (NLP) and machine learning to simulate human conversations and provide more personalized support. With conversational AI, customers can communicate through platforms such as WhatsApp, Facebook, and the company's website, providing more opportunities for companies to connect with customers and offer better service.

Computer vision and voice recognition

AI-powered computer vision and voice recognition can extract important information from images and videos. Applications include pattern recognition, facial recognition, and object classification. These technologies are used in many industries, including manufacturing and supply chain management.


One of the major technology trends in 2023 is the Metaverse. It is a virtual reality network where users can create, share, and experience a 3D virtual environment. The Metaverse can be used for meetings, shopping, and even entertainment. By investing in technologies like this, your company can reach new levels of interaction with customers and employees.

Self-Supervised Learning

Another important trend for 2023 is Self-Supervised Learning. This technique for training artificial intelligence algorithms is autonomous, which means the system is capable of autonomously labeling data without human supervision. This makes it possible to accelerate the training process and efficiently manage large databases.

Human-Centered Artificial Intelligence

Human-Centered Artificial Intelligence is another emerging technology that can be used to improve the interaction between humans and machines. This approach seeks to make technologies more accessible and easier to use for people without requiring them to be experts in the field. With Human-Centered AI, your company can offer a more satisfying experience to customers and employees.

Neuromorphic Computing

Finally, Neuromorphic Computing is an approach that seeks to mimic the functioning of the human brain on a chip. This makes it possible to create more efficient computers capable of performing more complex tasks. By investing in technologies like this, your company can increase its processing capacity and improve operational efficiency.

Thus, we can see that the implementation of Artificial Intelligence (AI) in companies can bring many benefits, from predicting customer behavior to saving costs in operational expenses.

We at Intelliway can help your company implement AI effectively, with services such as lead qualification, cross-selling and upselling suggestions, intrusion detection, speech recognition, and computer vision, among others. Your business will use AI to solve problems more quickly, automate manual and repetitive tasks, providing more time for strategic tasks and the ability to extract valuable insights from data.

Adopting AI can help you gain a competitive advantage in the market and achieve a high level of efficiency in your operations:


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